Why On-page SEO Importent | On-page SEO Steps | How We Optimized Website

Why On-Page SEO important?

On-page SEO is important and play very vital role in digital marketing because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots.

On-page SEO is called "on-page" of website because the tweaks and changes you make to optimize your website can be seen by visitors on your page. After on page you go for off page activity.

So let we discus the on page elements:

• Quality Content
• Page Titles
• Headers
• Meta Descriptions
• Image Alt-text
• Page URLs
• Internal linking
• Mobile responsiveness
• Site speed
• Techincal SEO

 We mainly categorized on page seo three category :

  

 1. Content Elements

 Content elements refer to the elements within your site copy and content. In this section, we'll focus mostly on high-quality page content that benefits your visitors and tells Google that your website provides value. In other word we say content is king if we provide quality content then visitor each more time on your site. 

2. HTML Elements

 HTML elements refer to the elements in your source code. In this element we include page title, header, meta description etc

Page Titles

Your website page titles are one of the most important SEO elements. That is one of main base of any page.

<Title>Digital SEO Pathsala>/Title>

Titles tell both visitors and search engines what they can find on the corresponding pages. According latest algorithem 70 char limit set of title. 

 Headers

Headers, also known as body tags, refer to the HTML element <h1>, <h2>, <h3>, as soon <h6>.

       <h1>Digital SEO Pathsala</h1>

These tags help organize your content for readers and help search engines distinguish what part of your content is most important and relevant, depending on search intent.

Meta descriptions

Meta descriptions are the short page descriptions or content that appear under the title in search results. That describe the shooter your title. The limit of meta description is 160 - 170.

Image Alt-text

Image alt-text is like SEO for your images. It tells search engines what your images are about ... which is important because Google now delivers almost as many image-based results as they do text-based results.

That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images.

Here's what to keep in mind when adding image alt-text:

• Make it descriptive and specific.
• Make it contextually relevant to the broader page content.
• Keep it shorter than 125 characters.
• Use keywords sparingly, and don't keyword stuff.

Page URLs Optimization

Your page URLs should be simple to digest for both readers and search engines. They are also important when keeping your site hierarchy consistent as you create sub pages, blog posts, and other types of internal pages.

Site speed

Site loading speed play very impotent role to get rank on search engine. It mean if website loading speed is fast then visitor able to visit web site but speed low visitor leave then 

site. Whether being viewed on a mobile device or desktop, your site must be able to load quickly. When it comes to on-page SEO, page speed counts big-time.

3.Technical  SEO 

In technical seo we set all the technical information about your website to search engine [ Site Map, Robot.txt, Analytics, Webmaster submission, ]

1. Use SSL

Secure Sockets Layer – SSL – is a security technology which creates an encrypted link between a web server and a browser. You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’

In 2014 Google announced that they wanted to see ‘HTTPS everywhere’, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. =

So it makes sense, where possible, to ensure your site is secure – this can be done by installing an SSL certificate on your website.

2. Ensure your site is mobile-friendly.

A ‘responsive’ website design adjusts itself automatically so that it can be navigated and read easily on any device.

Google is clear about the fact that having a responsive site is considered a very significant ranking signal by its algorithms. And, with the introduction of Google’s ‘mobile first’ approach to indexing content, a responsive website is now more important than ever.

So it makes sense to ensure that your website is fully responsive and will display in the best format possible for mobile, tablet or desktop users.

3. Speed your site up

Search engines prefer sites that load quickly: page speed is considered an important ranking signal.

There are several ways you can speed up your site:

• Use fast hosting.
• Use a fast DNS (‘domain name system’) provider
• Minimise ‘HTTP requests’ - keep the use of scripts and plugins to a minimum
• Use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS
• Ensure your image files are as small as possible (without being too pixelated)
• Compress your web pages (this can be done using a tool called GZIP)
• Minify your site’s code - rid of any unnecessary spaces, line breaks or indentation in your HTML, CSS and Javascript (see Google’s Minify Resources page for help with this).

4. Fix duplicate content issues

Duplicate content can either be confusing for users (and indeed search engine algorithms); it can also be used to try to manipulate search rankings or win more traffic.

As a result, search engines aren’t keen on it, and Google and Bing advise webmasters to fix any duplicate content issues they find.

You can fix duplicate content issues by:

• Preventing your CMS publishing multiple versions of a page or post (for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
• Using the canonical link element to let search engines know where the ‘main’ version of your content resides.

5. Create an XML sitemap

An XML sitemap is a file that helps search engines to understand your website whilst crawling it – you can think of it as being like a ‘search roadmap’ of sorts, telling search 

engines exactly where each page is.

6. Consider enabling AMP

AMP is a Google-backed project which aims to speed up the delivery of content on mobile devices through the use of special code known as AMP HTML.

AMP versions of your web pages load extremely quickly on mobile devices. They do this by stripping your content and code down to the bare bones, leaving text, images and video intact but disabling scripts, comments and forms.

7. Add structured data markup to your website

Structured data markup is code which you add to your website to help search engines better understand the content on it. This data can help search engines index your site more effectively and provide more relevant results.

Additionally, structured data enhances search results through the addition of ‘rich snippets’ - for example, you can use structured data to add star ratings to reviews; prices to products; or reviewer information(example below).

8. Register your site with Google Search Console and Bing Webmaster Tools

Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.
When you are ready to launch your website, you should submit its XML sitemap (see above) to both Google Search Console and Webmaster Tools so that they can crawl your new site and start to display results from it in search results.
These services also allow you to keep an eye on the general performance of your site from a search engine prospective - other things you can do with the tools include:

• testing your site’s mobile usability

• accessing search analytics

• viewing backlinks to your site

• disavowing spammy links.